Video + Social Media

Let's face it, social media is an integral part of business today. Inasmuch as many of us like to blame it for various ills, social media has made the world closer, at least in terms of communication. Social media isn't going away, so smart businesses have learned to accept the technology and welcome it as a way to reach and market to prospects and customers. Some consider the way you have a conversation using social media as an emerging art unto itself. Videos are perfect for this technology as an entertaining way to engage any time of the day from virtually any device. The truth is that if you're in marketing and are not utilizing social media and video that powers it, you need to.

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In case you haven't already been inundated with some social stats: 

  • YouTube: More than 5 billion video views are watched each day
  • Facebook: Around 500 million people watch Facebook videos every day
  • Twitter: 82% of Twitter's audience watches video content
  • Snapchat: says they generate 10 billion video views every single day

Most of our focus is on Atlanta video marketing. Toward that end, the platform in which video is played and the way it's presented on those platforms is of importance to us. YouTube, Facebook, LinkedIn, Twitter, Snapchat, Google Plus, and on all have their own specs and best practices for adding videos. They've all evolved and will continue to evolve over time.

A few things to keep in mind when creating social media video. First, you'll want to build one video then break up into several deliverables for each platform rather than trying just to change the specs for the one. Second, because users use social media for new information, make sure the videos are news/info-based...even if about company products. Third, there is a short attention span used on the platforms, so make sure that you connect early and quickly. One final suggestion is that just a few years ago, content drove these platforms. Today, platforms have shifted roles and are driving the content to some degree. So it's important to stay abreast of changes of delivery, best practices, etc.