Using Animated Video
When you're competing with everyone else vying for the attention of your target demographic, you need to make sure you're catching eyes quickly and effectively. Animated video marketing isn't just attention grabbing; it's also engaging, effective and profitable. You're able to creatively portray your brand in ways you couldn't with live-action video content, while often being more cost-effective than a live-action shoot. The trick to success is using animated video marketing tools the right way.
Think Outside of the Traditional Video Marketing Box
This is your chance to really get creative, to set an image for your brand with almost no constraints. The more creative your campaign, the better. You want to do more than market goods or services, you want to reach out and engage with your target audience. Serving up a creative approach to promotion ensures you're not only catching their eye, but also making your brand memorable.
This is also your chance to target global audiences with minimal added overhead. An infinite number of additional voiceover tracks can be created in as many languages as you want, all using a single animated video. If your concept transcends cultural boundaries, show it in ways you'd be unable to convey on film. Working with concepts that aren't so exciting? Create an engaging animated video marketing campaign, which instantly makes the topic more interesting.
How to Use Animated Video Marketing to Your Advantage
Chances are, your target audience has plenty of fond childhood memories revolving around early-morning cartoons. This means animation is not only less expensive and more expressive, but also primed to strike a psychological and emotional note with your audience.
Another way you can get more bang for your buck with animated video marketing lies in its inherent ease of updating. It's no secret content quickly becomes stale or dated, and it's almost impossible to edit key areas of live-action video marketing campaigns. When it's past its shelf-life factually, you usually have no choice but to scrap the entire project and start again, hoping to maintain a consistent brand image while updating key areas.
This simply isn't the case when you're using animated content. You're able to change target areas with relative ease because you're not dealing with the logistical nightmare of re-shoots months or even years after the fact. Change text, tweak the animations as required and give old content a fresh face while maintaining a familiar image.
Animated video isn't the ideal solution for all businesses, but there's no doubt about its effectiveness and versatility across the board. When you work with a skilled and knowledgeable video production company, you're able to capture all the magic animation can provide. Instantly, your brand image can be more approachable and more relatable.
If you're ready to explore how animated video marketing tools can overhaul your image while boosting visibility, contact us. At Twiin Media, we have the skills and expertise to help you create fun, engaging content.