Posts in Video Marketing
Things We Need to Know Before We Quote

You're ready to turn your vision into a corporate video production, but where do you start? The planning and conceptualization phase of your project is as important as the shooting and editing process, so we take time to get to know as much as we can about our clients. Getting a strong start means taking the time to explore your goals, existing resources and the overall aim of your video project.

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Using B-Roll

While it may not seem so at first blush, b-roll footage can actually be the make-or-break component of an entire project. Business and corporate videos need to impart a lot of information in a relatively short amount of time, and they need to do so in a way that engages audiences. The impact b-roll footage has in this capacity is often underestimated, but using it properly turns corporate videos into cohesive stories.

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Using Animated Video

When you're competing with everyone else vying for the attention of your target demographic, you need to make sure you're catching eyes quickly and effectively. Animated video marketing isn't just attention grabbing; it's also engaging, effective and profitable. You're able to creatively portray your brand in ways you couldn't with live-action video content, while often being more cost-effective than a live-action shoot. The trick to success is using animated video marketing tools the right way.

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